Tag: Business Growth
Building a Thriving Business Through Consistency and Authentic Marketing with Synthia Link (Ep. 124)

Building a Thriving Business Through Consistency and Authentic Marketing with Synthia Link (Ep. 124)

By |

Many people have an idea they want to pursue, but fear often keeps them from taking the first step.

What happens when you stop waiting for the perfect moment and commit to showing up consistently, even when the outcome is uncertain?

In this episode, Iván Watanabe and Evan Wohl welcome Synthia Link, Owner of Lifestyle Makeover Foundations. Synthia shares her journey from Broadway performer and Radio City Rockette to building a thriving nutrition coaching business serving women across the country. She explains how authenticity, consistency, paid Instagram advertising, and investing in mentorship helped her grow her company while creating a life that aligns with her family priorities and long-term goals.

Key Takeaways:

  • Turning an unexpected career transition into a growing nutrition coaching business serving women
  • Building an authentic social media presence that attracts ideal clients and drives engagement
  • Using Instagram advertising strategically to expand reach and increase business growth
  • Investing in coaches, mentors, and communities to accelerate learning and development
  • Applying consistency, resilience, and self-belief when pursuing personal and professional goals
  • And more!

Connect with Iván Watanabe:

Connect with Evan Wohl:

Connect with Our Guest:

About Our Guest:

Synthia grew up on Long Island and always dreamed of being on Broadway. After lots of years of hard work she achieved that goal performing in shows such as: How to Succeed in Business…, Bullets over Broadway, Young Frankenstein, Big Fish, and Frozen. She was a Radio City Rockette for 5 years, performed on the great stage at the Met. Opera, and was in multiple episodes of Smash.

After a successful career in the theatre, she decided to pivot and focus on a career that provided more time with her family. In 2022, she created her signature nutrition program “Lifestyle Makeover Foundations.” She has worked with over 800 women, all over the world, to lose weight without counting calories, macros, or restrictive dieting. She currently lives in Lloyd Harbor, NY with her two children, husband, & dog!

Podcast: Play in new window | Download | Embed

Subscribe: Spotify | Email | TuneIn | RSS | More
Lessons From the Front Lines of Cybersecurity and Entrepreneurship with Dan Singer (Ep. 103)

Lessons From the Front Lines of Cybersecurity and Entrepreneurship with Dan Singer (Ep. 103)

By |

What does it take to lead in a world where your adversaries are invisible?

In this candid conversation, host Evan Wohl sits down with Dan Singer, founder and CEO of cybersecurity firm Reveald, to talk about the realities of building a company that fights on digital battlefields every day. But this isn’t just a tech story, it’s a human one.

Dan shares his journey from college side hustles to leading high-stakes innovation in cybersecurity, and the lessons he’s learned along the way from hiring for scar tissue, to designing a mission-driven culture, to raising a family while building something meaningful.

What to expect in this episode:

  • How cybersecurity is evolving—and why simplicity is the new standard
  • The scar tissue of entrepreneurship: when to pivot, when to persist
  • Hiring “battle-ready” people who align with your mission
  • Designing life intentionally, not just a business
  • And more!

Connect with Evan Wohl:

Connect with Dan Singer:

About Our Guest:

Dan Singer is the CEO of Reveald and a recognized visionary in the cybersecurity space. With a career defined by bold leadership and innovative thinking, Dan has positioned Reveald at the forefront of proactive cybersecurity solutions. He believes cybersecurity should be more than just a defensive measure, it should be aligned with proactive security strategies to get ahead of the growing threat adversaries possess.  Aligning strategic drivers that have the potential to impact the business, building resilience, and being on the cutting edge of defensive strategies. Dan’s leadership is characterized by a relentless focus on turning complex security challenges into streamlined, scalable opportunities. His strategic merger of Reveald with Epiphany Systems created a powerhouse alliance, combining advanced threat modeling with next-generation technology to deliver unmatched cyber risk reduction at scale. Throughout his career, Dan has championed the idea that businesses don’t have to live in fear of cyber threats. Instead, he empowers organizations to approach security with confidence, ensuring clarity and speed in decision making for security operators. Under Dan’s guidance, Reveald continues to redefine what’s possible in cybersecurity, bridging the gap between proactive and defensive strategies.

Podcast: Play in new window | Download | Embed

Subscribe: Spotify | Email | TuneIn | RSS | More
Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

By |

In this inspiring and relatable episode, Evan Wohl chats with Sonie Skogerson, a Budget Blinds franchise owner who turned a leap of faith into a thriving business. Sonie shares how she launched her window treatment company with minimal training, the value of early marketing hustle, and how her love for fabric and design fueled her first projects.

She dives deep into the support system provided by the franchise, including a strong coaching culture that evolves as your business grows. From tackling early challenges like cash flow and closing rates to navigating tariffs and scaling with the help of community and peer groups, Sonie highlights the power of mentorship, consistency, and social media—especially Instagram—as key drivers of success.

This conversation is packed with valuable takeaways for any entrepreneur, especially those navigating franchise ownership, marketing on a budget, and building a referral-based business.

Key takeaways:

  • The unique impact of a support system within a franchise network [00:08:13]
  • The transition from corporate fashion to entrepreneurship and the role of social media in marketing [00:01:49]
  • Tried and tested strategies for generating referrals [00:21:45]
  • An inside look into the essential support networks and business coaching that fuel her growth [00:13:55]

Connect with Evan Wohl:

Connect with Sonie Skogerson:

About Our Guest:

Sonie is a veteran of the fashion industry, having spent over 10 years crisscrossing North America and the globe for some of the biggest names in luxury sportswear.  She brings her energy, keen eye for quality, design, and detail, and an approachable design style to every personal consultation with Budget Blinds.  Sonie is an expert at understanding your needs and helping you express your own individual style without going over your budget.  She is a graduate of the Parsons School of Design and has studied at the Fashion Institute of Technology and the London College of Fashion.  Sonie owns three Budget Blinds Franchises in Northern New Jersey & has been covering windows for over 12 years. She is a mother of three and an avid downhill skier.

Podcast: Play in new window | Download | Embed

Subscribe: Spotify | Email | TuneIn | RSS | More

FEATURE
Expanding Your Influence Through Usable Social Media Content with Mike Manzi

Expanding Your Influence Through Usable Social Media Content with Mike Manzi

By |

Social media has become a tool for people of all ages and walks of life — from young children to businesses.

When it comes to business, effective social media practices can provide increased outreach to potential clients. 

This week, Iván Watanabe is joined by Mike Manzi, sales coach and founder of MM Sales Consulting. Mike unveils the role of social media as a tool for businesses and outlines the differences between social media platforms, ways to multitask content across multiple platforms, and tips to increase sales actively and passively.

Mike discusses:

  • What drew him to sales management
  • Ways he provides tools, leadership, and coaching for clients to increase sales
  • Why he chose TikTok as a business platform
  • The importance of usable content
  • And more!

Connect with Mike Manzi:

Connect with Iván Watanabe:

About Our Guest:

Mike Manzi is the founder of MM Sales Consulting. Mike is a sales coach who started as a content creator on Tik Tok. From realizing the potential of the platform to increasing followers and coaching businesses and individuals to increase their sales, Mike is all about helping continue business momentum and allowing clients to stop losing deals, keep reps from being B-players, and replace management with leadership.

 



Podcast: Play in new window | Download | Embed

Subscribe: Spotify | Email | TuneIn | RSS | More