Tag: Marketing
Building a Business from Scratch with Adam Tesser

Building a Business from Scratch with Adam Tesser

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How can a simple idea transform into a successful business?

Evan Wohl sits down with Adam Tesser, co-founder of Ostrich Chairs, to explore the entrepreneurial journey of two friends who turned a honeymoon discomfort into a national brand. In a candid conversation, Adam shares insights into starting a business, handling early challenges, and staying resilient amid unpredictability.

Tap into your entrepreneurial spirit and discover:

  • The origins of Ostrich Chairs and the initial challenges faced [1:53]
  • Overcoming financial struggles and warehousing solutions [11:03]
  • Transitioning to direct import programs and a pivotal Good Morning America feature [14:29]
  • Reflections on entrepreneurship and future aspirations [23:37]
  • And more

Connect with Evan Wohl:

Connect with Adam Tesser:

About Adam Tesser:

A former commodities options trader, Adam is now the Co-Founder and President of Deltess Corp, the makers of Ostrich Beach Chairs. Proud husband & father of two girls.

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FEATURE
How to Make Tomorrow Better Today with Hal Hershfield

How to Make Tomorrow Better Today with Hal Hershfield

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Do you recognize yourself when you imagine who you’ll be in the future?

Or does it feel like you’re looking at a stranger?

In this episode of WealthStyle, Evan Wohl speaks with Hal Hershfield, professor of psychology, marketing, and behavioral decision-making at UCLA’s Anderson School of Management on why it is so hard for most people to envision their future selves.

Listen in as Hal reveals the psychology behind this common mindset and what we can do to alter how we perceive ourselves presently and in the future.

Engage in a few “ah-ha” moments as Hal explains:

  • Why it’s a struggle to achieve goals, even if they are well planned
  • How envisioning and connecting with your future self can increase asset accumulation
  • The power of auto-enrollment for 401k contributions
  • Why we tend to live in a state of “status quo” versus looking ahead to the future
  • And more

Resources: 

Connect with Evan Wohl:

Connect with Hal Hershfield:

About Our Guest:

Hal Hershfield is a Marketing, Behavioral Decision Making, and Psychology Professor at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. His research, which sits at the intersection of psychology and economics, examines how we can improve our long-term decisions. He earned his Ph.D. in psychology from Stanford University.

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