Tag: Marketing
Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

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In this inspiring and relatable episode, Evan Wohl chats with Sonie Skogerson, a Budget Blinds franchise owner who turned a leap of faith into a thriving business. Sonie shares how she launched her window treatment company with minimal training, the value of early marketing hustle, and how her love for fabric and design fueled her first projects.

She dives deep into the support system provided by the franchise, including a strong coaching culture that evolves as your business grows. From tackling early challenges like cash flow and closing rates to navigating tariffs and scaling with the help of community and peer groups, Sonie highlights the power of mentorship, consistency, and social media—especially Instagram—as key drivers of success.

This conversation is packed with valuable takeaways for any entrepreneur, especially those navigating franchise ownership, marketing on a budget, and building a referral-based business.

Key takeaways:

  • The unique impact of a support system within a franchise network [00:08:13]
  • The transition from corporate fashion to entrepreneurship and the role of social media in marketing [00:01:49]
  • Tried and tested strategies for generating referrals [00:21:45]
  • An inside look into the essential support networks and business coaching that fuel her growth [00:13:55]

Connect with Evan Wohl:

Connect with Sonie Skogerson:

About Our Guest:

Sonie is a veteran of the fashion industry, having spent over 10 years crisscrossing North America and the globe for some of the biggest names in luxury sportswear.  She brings her energy, keen eye for quality, design, and detail, and an approachable design style to every personal consultation with Budget Blinds.  Sonie is an expert at understanding your needs and helping you express your own individual style without going over your budget.  She is a graduate of the Parsons School of Design and has studied at the Fashion Institute of Technology and the London College of Fashion.  Sonie owns three Budget Blinds Franchises in Northern New Jersey & has been covering windows for over 12 years. She is a mother of three and an avid downhill skier.

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Building a Business from Scratch with Adam Tesser

Building a Business from Scratch with Adam Tesser

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How can a simple idea transform into a successful business?

Evan Wohl sits down with Adam Tesser, co-founder of Ostrich Chairs, to explore the entrepreneurial journey of two friends who turned a honeymoon discomfort into a national brand. In a candid conversation, Adam shares insights into starting a business, handling early challenges, and staying resilient amid unpredictability.

Tap into your entrepreneurial spirit and discover:

  • The origins of Ostrich Chairs and the initial challenges faced [1:53]
  • Overcoming financial struggles and warehousing solutions [11:03]
  • Transitioning to direct import programs and a pivotal Good Morning America feature [14:29]
  • Reflections on entrepreneurship and future aspirations [23:37]
  • And more

Connect with Evan Wohl:

Connect with Adam Tesser:

About Adam Tesser:

A former commodities options trader, Adam is now the Co-Founder and President of Deltess Corp, the makers of Ostrich Beach Chairs. Proud husband & father of two girls.

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FEATURE
How to Make Tomorrow Better Today with Hal Hershfield

How to Make Tomorrow Better Today with Hal Hershfield

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Do you recognize yourself when you imagine who you’ll be in the future?

Or does it feel like you’re looking at a stranger?

In this episode of WealthStyle, Evan Wohl speaks with Hal Hershfield, professor of psychology, marketing, and behavioral decision-making at UCLA’s Anderson School of Management on why it is so hard for most people to envision their future selves.

Listen in as Hal reveals the psychology behind this common mindset and what we can do to alter how we perceive ourselves presently and in the future.

Engage in a few “ah-ha” moments as Hal explains:

  • Why it’s a struggle to achieve goals, even if they are well planned
  • How envisioning and connecting with your future self can increase asset accumulation
  • The power of auto-enrollment for 401k contributions
  • Why we tend to live in a state of “status quo” versus looking ahead to the future
  • And more

Resources: 

Connect with Evan Wohl:

Connect with Hal Hershfield:

About Our Guest:

Hal Hershfield is a Marketing, Behavioral Decision Making, and Psychology Professor at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management. His research, which sits at the intersection of psychology and economics, examines how we can improve our long-term decisions. He earned his Ph.D. in psychology from Stanford University.

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