Tag: Small Business
Building a Thriving Business Through Consistency and Authentic Marketing with Synthia Link (Ep. 124)

Building a Thriving Business Through Consistency and Authentic Marketing with Synthia Link (Ep. 124)

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Many people have an idea they want to pursue, but fear often keeps them from taking the first step.

What happens when you stop waiting for the perfect moment and commit to showing up consistently, even when the outcome is uncertain?

In this episode, Iván Watanabe and Evan Wohl welcome Synthia Link, Owner of Lifestyle Makeover Foundations. Synthia shares her journey from Broadway performer and Radio City Rockette to building a thriving nutrition coaching business serving women across the country. She explains how authenticity, consistency, paid Instagram advertising, and investing in mentorship helped her grow her company while creating a life that aligns with her family priorities and long-term goals.

Key Takeaways:

  • Turning an unexpected career transition into a growing nutrition coaching business serving women
  • Building an authentic social media presence that attracts ideal clients and drives engagement
  • Using Instagram advertising strategically to expand reach and increase business growth
  • Investing in coaches, mentors, and communities to accelerate learning and development
  • Applying consistency, resilience, and self-belief when pursuing personal and professional goals
  • And more!

Connect with Iván Watanabe:

Connect with Evan Wohl:

Connect with Our Guest:

About Our Guest:

Synthia grew up on Long Island and always dreamed of being on Broadway. After lots of years of hard work she achieved that goal performing in shows such as: How to Succeed in Business…, Bullets over Broadway, Young Frankenstein, Big Fish, and Frozen. She was a Radio City Rockette for 5 years, performed on the great stage at the Met. Opera, and was in multiple episodes of Smash.

After a successful career in the theatre, she decided to pivot and focus on a career that provided more time with her family. In 2022, she created her signature nutrition program “Lifestyle Makeover Foundations.” She has worked with over 800 women, all over the world, to lose weight without counting calories, macros, or restrictive dieting. She currently lives in Lloyd Harbor, NY with her two children, husband, & dog!

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Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

Sonie Skogerson’s Journey on Building a Business with Heart & Hustle (Ep. 100)

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In this inspiring and relatable episode, Evan Wohl chats with Sonie Skogerson, a Budget Blinds franchise owner who turned a leap of faith into a thriving business. Sonie shares how she launched her window treatment company with minimal training, the value of early marketing hustle, and how her love for fabric and design fueled her first projects.

She dives deep into the support system provided by the franchise, including a strong coaching culture that evolves as your business grows. From tackling early challenges like cash flow and closing rates to navigating tariffs and scaling with the help of community and peer groups, Sonie highlights the power of mentorship, consistency, and social media—especially Instagram—as key drivers of success.

This conversation is packed with valuable takeaways for any entrepreneur, especially those navigating franchise ownership, marketing on a budget, and building a referral-based business.

Key takeaways:

  • The unique impact of a support system within a franchise network [00:08:13]
  • The transition from corporate fashion to entrepreneurship and the role of social media in marketing [00:01:49]
  • Tried and tested strategies for generating referrals [00:21:45]
  • An inside look into the essential support networks and business coaching that fuel her growth [00:13:55]

Connect with Evan Wohl:

Connect with Sonie Skogerson:

About Our Guest:

Sonie is a veteran of the fashion industry, having spent over 10 years crisscrossing North America and the globe for some of the biggest names in luxury sportswear.  She brings her energy, keen eye for quality, design, and detail, and an approachable design style to every personal consultation with Budget Blinds.  Sonie is an expert at understanding your needs and helping you express your own individual style without going over your budget.  She is a graduate of the Parsons School of Design and has studied at the Fashion Institute of Technology and the London College of Fashion.  Sonie owns three Budget Blinds Franchises in Northern New Jersey & has been covering windows for over 12 years. She is a mother of three and an avid downhill skier.

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